A Massage Therapy Business - How To Make Six Figures From Your Massage Therapist Business

By Arthur Bakeright

This article discusses if and how a massage therapist really can make six figures in their massage therapy business.  

Truthfully, the median income for massage therapists is below $50,000 per year.  Many earn much less than this.  This is predominantly because many choose to work part time.  But what about the entrepreneur who wants a full time massage therapy business and wishes to make a 6 figure income? 

How To Make Six Figures From Your Massage Therapist Business 

Well most massage therapists have a base rate that equates to around a dollar per minute, so an hour massage would be around $60.  Mind you, I’ve seen much higher, in 2002 I stayed at an upmarket resort in Fiji that charged $250 USD per hour for a massage!  But let’s use $60 per hour for this example. 

6 x 1 hour massage per day, 6 days per week, 48 weeks per year.  This is certainly ‘do-able’.  2 treatments in the morning, 4 in the afternoon / evening, 6 days per week with 1 month off per year for holiday, and you’re making a 6 figure income. $103,680 to be exact. 

While a business like this would certainly take time to establish, it’s absolutely achievable.  This leads us to 2 further questions: 

1.      How to make six figures in your massage therapy business while working less than this? 

2.      For the very ambitious - how to make even MORE than this in your massage therapist business? 

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1 - How To Work Less And STILL Make Six Figures In Your Massage Therapy Business? 

While this work load would not be an issue for some, for others, the thought of averaging 6 x 1 hour massages per day, 6 days per week is a bit too much for their liking.  So to make the same amount while working less, it’s simple, substitute some of your massage revenue with a different kind of revenue that you can still make in your massage business.   

For example, let’s say you want to do 6 less massages per week.  Instead of 6 per day, you want to average 5 per day.  Or maybe you want to work 5 days per week rather than 6.  You need to find a substitute revenue earner to bring in $360 per week. 

The easiest way, sell products, here are some ideas: 

·          Massage oils 

·          Massage books 

·          Massage videos 

·          Massage pillows and rollers 

·          Yoga and Pilates products 

·          Massage novelty products – like mugs and t-shirts 

You can also run a course once per month teaching massage for home use.  You can specialise in a particular massage niche like: 

·          Face and scalp massage 

·          Back, neck and shoulder massage 

·          Couples massage 

·          Massage for infants 

If you have just 10 people paying $200 for an all day, or weekend course, that’s $2000.  

2 – How To Make Even MORE Than 100K Per Year From Your Massage Therapist Business? 

When you get to a six figure income level, you may find you are so enthused with your business that you just don’t want to stop, your entrepreneurial genes kick in and you want to increase your income even further. 

Of course you can add all the things I mentioned above, sell products, run courses, but there’s also another major strategy… leverage. 

Leverage Your Massage Therapy Business 

This means leverage your time.  If you are doing 6 massages per day, all you need to do to triple your income is do 18 massages per day, except of course you couldn’t physically do it! 

But if you are at this level of business expertise, you could certainly scale up your marketing to increase your clientele, and employ other massage therapists.  Imagine having 1, 2 or 3 other massage therapists working for you and you keeping 50% of what they make.  That’s the power of leverage. 

This may seem a daunting strategy, but when you have established a successful massage therapy business and have accrued some business skills and entrepreneurial talent, leveraging your business in this way can take your income to a completely new level that you may have once thought impossible for you.   

I hope these ideas on how to make six figures from your own massage therapist business have given you food for thought and inspired you to set higher goals for where you want to take your business. Other successful massage therapy businesses are doing it and reaping the benefits, why not you too?

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